The Pro Cheer League presented by Varsity Spirit proudly announced a historic milestone for the sport of cheer with the appointment of John Newby as the inaugural Commissioner of the Pro Cheer League.

As Commissioner, a role vital to the credibility, structure, and success of any professional sports organization, Newby will oversee the league’s mission, identity, and future, guiding competition rules, governance, and safety standards to align with professional sports. His responsibilities will include ensuring the league operates with the same rigor and standards as other professional leagues.

“John’s collaborative leadership style will help unify the team owners, coaches, and athletes, fostering a culture of inclusion, professionalism, and excellence,” said Varsity Spirit President Bill Seely. “I have no doubt that John will help strengthen the league’s presence and purpose, establishing the Pro Cheer League as a respected, values-driven organization.”

A New Era for Cheer

Newby’s appointment marks a first-of-its-kind moment for cheer, bringing professional-level leadership and structure.

The Pro Cheer League is set to showcase the athleticism, energy, and creativity of cheer like never before. With athletes from across the country coming together for a season of high-intensity competition, fans can expect performances that mix jaw-dropping stunts, precision, and artistry with the electric atmosphere of professional sports.

Built for the Fans

The league is not just about competition, it is about creating an incredible fan experience. Expect dramatic matchups, team rivalries, and unforgettable moments that will have the crowd on its feet. From dazzling choreography to edge-of-your-seat battles, the Pro Cheer League is built to keep fans cheering all season long.

For the first time, fans of cheer will get the kind of season-long journey they have always wanted, following their favorite teams and athletes, celebrating big wins, and sharing in the excitement of a new professional sport.

Opportunities for Athletes

The league also opens doors for athletes in a way cheer never has before. It creates opportunities to perform on a national stage, extend their competitive careers, and inspire future generations of cheerleaders. Whether participating on the mat or watching from the stands, athletes now have a professional league to call their own.

Setting the Stage for the Future

By establishing high standards for safety, performance, and professionalism, the Pro Cheer League is sending a clear message: cheer is ready for the big leagues. With Newby leading the charge, this is just the beginning of a movement that will elevate the sport, thrill the fans, and create memories that last a lifetime.