Pro Cheer League Media Tour Success
The launch of the Pro Cheer League (PCL) made waves across the country during our debut media tour in June 2025, capturing the attention of national sports media, local outlets, and fans eager to see cheerleading take its place as a professional sport.
From in-depth interviews to national news coverage, the excitement was felt coast to coast — and the conversation is only just getting started.
🏆 National Headlines & Features
Cheerleaders can now go pro: Varsity Spirit's new league offers pay
National wire story announcing the Pro Cheer League's launch and pay structure—syndicated 200+ times nationwide.
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New Pro Cheer League propels Olympic dreams
Axios explores how launching the PCL could pave the way for cheer's Olympic future.
Read the story📺 Broadcast Coverage
Cheerleading Finally Has Its First Professional League
A feel-good news segment celebrating the PCL's historic debut in cheer.
Watch the segment📈 Industry Impact
Varsity Spirit launching Pro Cheer League
SBJ unpacks the strategy and business outlook behind the Pro Cheer League's launch.
Read the story🌟 Local Spotlight
Pro cheer is coming to Dallas this year! Here's a look at the brand new league
Local coverage introduces the Dallas Drive and what fans can expect in North Texas.
Read the storyThe PCL's debut has officially sparked a new era for cheerleading—one built on athleticism, opportunity, and the chance to perform at the highest level. With the media tour complete and the season ahead, the countdown to history is on.
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